baggrund.jpg
1Gold-Stamping-Logo-Mock-Up.jpg
Poster-MockUp-Vert-and-Horiz.jpg
Paperback-Book-Mockup-vol-2.jpg
floating-iphones.jpg
baggrund.jpg

Welcome


Welcome to the design guide for House of Finn Juhl

SCROLL DOWN

Welcome


Welcome to the design guide for House of Finn Juhl

Welcome to House of Finn Juhl’s Design Guide

This guide contains all principals and tools behind the House of Finn Juhl brand identity.
If you have any questions regarding the guide, please do not hesitate to contact: ki@finnjuhl.com

 

How to Use the Design Guide

The design guide combines presentation of the most important graphic elements – logo, typology etc. – with references. You are able to download all relevant formats and templates directly from this site. 

When you have found the format or template you are looking for, it is a good idea to note if there are any instructions or accompanying guidelines, associated with that specific format or template. By doing so, you will avoid producing an expression that does not harmonize with the established visual identity.  

All materials can be found, and downloaded, from a Dropbox-folder, which the “Download”-function will take you to.

 

Step 1

When you have located the desired format or design element, you can click the “Download”-button. 
A new Dropbox-window will appear and you will have access to the relevant files.

 
 
 

Step 2

In the Dropbox-window you will need to click on the wanted file, and a “Download”-tap will appear.
When you click “Download”, the file will be saved in your computer’s Download-folder.

 
 
 
1Gold-Stamping-Logo-Mock-Up.jpg

Identity


Logo type, quality stamp, driver, typography & color scheme.

Identity


Logo type, quality stamp, driver, typography & color scheme.

Logo Type

File format: PDF, EPS, Ai & PNG

 

Logo Type — Black

  Dorte Mandrup Logotype Black
 
 

Logo Type — White 

  Dorte Mandrup Logo – Black
 
 
 

Quality Stamp

File format: PDF, EPS, Ai & PNG

NOTE: The quality stamp is a supplement to the logo and serves as a mark of authenticity.

— For this reason, the quality stamp must be used with caution. 

— The quality stamp is not to be perceived as a logo, but rather a so-called 5th element, i.e. an unofficial design element.

 

Quality Stamp — Black

  Dorte Mandrup Logotype White
 
 

Quality Stamp — White

  Dorte Mandrup Logo – White
 
 

Driver

File format: PDF, EPS, Ai & PNG

NOTE: “Driver” – the line with the dot – is a reference to Finn Juhl’s organically shaped furniture.

NOTE: The length of the driver is based on the body text’s breadth and should not be longer nor shorter. 

— The driver helps indicate the breadth and adds a refined expression.

— The driver’s thickness amounts to 2/5 of the final letter “L” in JUHL – as shown in the picture to the right.

 
 

Typography

File format: Open Type

NOTE: install the fonts before you download other files from the design guide, this way you ensure
that you programs apply the correct typography and does not attempt to replace it with another font.

 

Executive Regular

Executive Light

 

Executive Bold

Executive Medium

 Circular Regular
 
 

Color Scheme

Fil format: PDF & Ai

NOTE: House of Finn Juhl’s primary colors are the dark green and the dark red.

— Examples of metals are included, which can be used as flair on e.g. logo materials.

— The color/picture-animation shows how to identify new colors or metals, that match the primary color scheme. 

— Copy the color-codes directly from the design guide or download them from Illustrator.

 

White

DM_Sort.png

RGB: 255, 255, 255

HEX: #ffffff

 

Light Brown

Farveprøver18.png

HEX: #dcd7cd

RGB: 220, 215, 205

CMYK: 13, 12, 17, 0

Gray

 Write here...

HEX: #7f8080

RGB: 127, 128, 128

CMYK: 52, 43, 43, 8

Black

HEX: #000000

RGB: 0, 0, 0

CMYK: 40, 40, 40, 100

Dark Green

Dark Red

HEX: #01291d

RGB: 1, 41, 29

CMYK: 70, 35, 80, 75

PANTONE
UNCOADED: 3435 U

HEX: #75171b

RGB: 117, 23, 27

CMYK: 0, 100, 100, 35

PANTONE
UNCOADED: 1797 U

 
 

Copper

Silver

Gold

Farveprøver73.png

Brass

Farveprøver72.png
 
 
Poster-MockUp-Vert-and-Horiz.jpg

Layout


Picture use & layout suggestions

Layout


Picture use & layout suggestions

Layout Suggestions

Below examples show different ways of placing pictures and graphic elements.

NOTE: The length of the driver is based on the body text’s breadth and should not be longer nor shorter.

— If you are creating a new ad, for example, you are welcome to use the materials under “Publications” as your starting point.

 
Paperback-Book-Mockup-vol-2.jpg

Publications


Brand book & ads

Publications


Brand book & ads

floating-iphones.jpg

Social Media


Icons, layouts & pictures

Social Media


Icons, layouts & pictures

Icon for Social Media

Format: B354 px x H354 px

File format: jpg, png

NOTE: This icon can be used across all social media platforms

 

 
 

Instagram Layouts

Format: B3000 px x H3000 px

File format: Indesign

NOTE: If a new campaign is launched to promote a new product/fair/event this Instagram-template
can provide you with a point of departure.

Forhold.png
 

Relationship Between Pictures and Campaign

NOTE: If you are doing a campaign for a new product/fair/event the below Instagram-template
can be used as inspiration.